AMSOIL costs more than my regular oil does. How can I justify paying this higher cost?

AMSOIL costs more than my regular oil does. How can I justify paying this higher cost?

While AMSOIL’s price may be higher per quart than conventional oil, the cost of using AMSOIL is only a fraction of the cost of using conventional oil.

AMSOIL extended-drain synthetic motor oils are more expensive off the shelf than most petroleum oils, but comparing AMSOIL and other motor oils is like comparing apples and oranges. AMSOIL motor oils are designed to deliver enhanced performance and extended drain intervals, justifying any higher price. AMSOIL offers premium products that rightfully command a premium price.

Like anything of real value, however, the true consumer cost doesn’t end with the purchase price. AMSOIL synthetic motor oils are extremely cost effective compared to conventional oils recommended for 3,000-mile drain interval due savings realized in fuel economy, reduced repairs, fewer oil changes, reduced downtime, reduced maintenance and extended engine life.
Nonetheless, AMSOIL offers the OE line of standard-drain synthetic motor oil, which is priced more comparably to other standard-drain oils.