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Outstanding Protection for Victory® & Indian® Motorcycles Victory® and Indian® motorcycles have stormed the market in recent years, presenting riders with American V-Twin bike options beyond those offered by Harley-Davidson®. Victory is the second-largest seller of heavyweight motorcycles. Riders value the modern look, innovative features and premium quality of Victory motorcycles, as well as the opportunity to showcase their rebellious attitudes and individuality. Indian is a classic American motorcycle brand, relaunched in 2013 with bikes that incorporate a classic look with modern features. Riders value the classic look, premium quality and attention to detail offered by Indian, as well as the […]

Meet the 2014 Legends Car National Champion At 18, high school senior Alex Ludeman of Waterville, Wash. earned a semi-pro national championship racing Legends cars in a traveling series. Ludeman raced against competitors from all over the world in the national race in Virginia in November 2014. “We use AMSOIL products in everything we run — motorcycles, snowmobiles, personal cars and the race cars,” said Joe Ludeman, Alex’s father and a mechanic on the racing team. “In the race cars, we have noticed increased power and longevity.” A Legends car has a fiberglass body that is designed to look like […]

AMSOIL Signature Series Synthetic SAE 5W-50 for High Horsepower Mustangs and SAE 0W-40 for High Horsepower Chrysler and Nissan Engines AMSOIL has expanded the Signature Series premium protection line to include a robust 5W-50 synthetic motor oil formulated specifically for high-horsepower Ford Mustang engines. AMSOIL Signature Series 5W-50 Synthetic Motor Oil (AMR) provides top-of-the-mark protection and performance that customers expect from Signature Series, and it is excellent for all Mustang engines calling for a 5W-50 viscosity. For High Performance Applications Including Ford WSS-M2C931-C. Along with the new 5W-50 viscosity formulated for high-horsepower Ford Mustang engines, the Signature Series line now includes […]

AMSOIL Offshore Racer Bob Teague Rebuilds Program Team AMSOIL offshore racer Bob Teague has rebuilt his program after a year of upheaval and uncertainty. In 2013, the Offshore Powerboat Association (OPA) and Super Boat International (SBI) introduced extremely different engine rules that were a stark contrast to the large twin 525’s that Teague successfully used for years. Knowing he faced the ominous task of completely rebuilding his engine program, a costly endeavor, Teague decided it was best to wait out the changes and see which series would rise with the tide. Teague and long-time driver Paul Whittier made their 2014 […]

For Snowmobiles, Why Cold-Flow Properties Make a Difference Two- and four-stroke snowmobiles use different oiling systems, but both require oils with excellent cold-flow properties for maximum protection.    Today’s two-stroke snowmobiles direct less oil to critical components, through narrower passages, for longer distances. Oils that thicken at cold temperatures are difficult to pump and can fail to reach components at startup.  Four-stroke engines, meanwhile, are splash-lubricated. Thick oil can cause difficult starts while failing to properly lubricate at startup, increasing engine wear.  AMSOIL synthetic two- and four-stroke snowmobile oils feature outstanding cold-flow properties for maximum engine protection in the coldest […]

AMSOIL Update on Pennzoil’s “motor oil reimagined” Marketing Campaign Pennzoil’s “motor oil reimagined” marketing campaign is based on gas-to-liquid (GTL) base oil technology. Consumers should be aware that GTL technology is simply a process that converts natural gas, obtained by Pennzoil from Qatar, into Group III base oil. Because motor oils are formulated with GTL does not mean they outperform other synthetic formulated oils. There is no magic base oil that elevates one motor oil over all others. It’s the precise combination of quality base oils and additives that defines motor oil performance, and AMSOIL motor oils are built on […]

AMSOIL Introduces new Synthetic CVT Fluid for CVT Transmissions AMSOIL Synthetic CVT Fluid for CVT transmissions is now available in quarts, 2 1/2 gallon bottles, and 55-gallon drums. AMSOIL Synthetic CVT Fluid (CVT) provides outstanding protection and performance for continuously variable transmissions (CVTs) throughout vehicle manufacturer-recommended drain intervals. Its exceptional metal-to-metal frictional properties help prevent belt and chain slipping for smooth, trouble-free operation. AMSOIL CVT Fluid resists oxidation and wear for maximum CVT life. It provides excellent wet-clutch performance for outstanding anti-shudder durability and reduced noise and vibration. AMSOIL CVT Fluid is Warranty Secure and will not void vehicle warranties. […]

AMSOIL: Beyond Conventional AMSOIL has always been unconventional. AMSOIL’s founder held an unconventional belief in synthetic motor oil when no other lubricant company did. It became official when AMSOIL introduced the world’s first synthetic motor oil to meet API service requirements. AMSOIL holds a commitment to being, and is, formulated, blended and packaged in the USA. AMSOIL believes in field-testing every product it creates and in walking the walk. Watch this video for a look into the history of AMSOIL and the spirit of AMSOIL’s founder, Albert J. Amatuzio. AMSOIL, beyond conventional. (5min 52sec) http://www.youtube.com/watch?v=1W0n7JxMiPg

API Reveals Nearly 20 Percent of Bulk Oils Fail Performance Standards 20% of Bulk Oils not up to Minimum Standards, says API Bulk motor oil testing performed by the American Petroleum Institute (API) indicates many motorists may be receiving substandard motor oil when they drop their vehicles off for an oil change. According to the API, it purchased and tested over 1,000 samples from bulk motor oil tanks throughout North America over the past five years, and nearly 20 percent failed API performance standards.”API is concerned about the high levels of failure we are finding in our audit results,” said […]