AMSOIL announces that Briggs & Stratton, the world’s largest manufacturer of small engines, approached AMSOIL for help. Their goal was to produce a synthetic racing oil for their highest performance and most expensive engines used in kart, junior drag, quarter midget and other racing applications. AMSOIL was specifically chosen because of their technical resources and quality reputation, and that AMSOIL delivered technology that exceeded expectations.
This new oil will be sold exclusively through Briggs & Stratton, and the company has announced its availability in early 2012 for the upcoming racing season. They have elected to boldly display an AMSOIL logo on the packaging to boost the credibility of the product. Even though the oil is targeted for a very small niche market, the affiliation with such a widely recognized and highly regarded company will be a benefit by expanding AMSOIL brand awareness and opening a full range of sales opportunities. Several additional details regarding this product and partnership remain to be worked out, and those details will be announced when the partnership is finalized.